Jeremy Garnett                                                               12/3/16

                                                       
                                                       Mothers Against Drunk Driving


For my final project and blog, i'm going to discuss the organization that was called Mothers Against Drunk Driving, and their tactics and how the audience they're targeting to prevent and put an end to drunk driving from happening in the near future. Mothers against Drunk Driving is an organization, that was established by a woman named (Candace Lightner), who's daughter (Cari Lightner) was killed in a vicious hit-and-run accident by a drunk driver named (Clarence Busch). Clarence was arrested and indicted for the total amount of twenty one months but on house arrest and not a prison. Candace then took action and formed an organization called Mothers Against Drunk Driving, whose goals were to reduce drunk driving traffic fatalities and the organization has been highly effective in raising public disapproval of drunk driving. Candace Lightners organization started to become so known worldwide that the Mother Against Drunk Driving organization started to branch in different cities and state, then eventually world wide in general. the organization mainly targeted those that possessed a vehicle and like to party, those who possess alcohol in general, and those who like to drink and driver, but everyone was targeted in general. Mothers Against Drunk Driving set up PR campaigns to educate adults, teens, and just anyone in general who is unaware of the effects that alcohol has on the human body and the harm that it could cause. Throughout the years from 1980 to 2000, studies have shown the decline in drunk driving accidents around the world at a gradual rate. Mothers Against Drunk Driving also contributed in lowering the blood alcohol count from 0.1 to no higher than the maximum amount of 0.08. Lastly, in the year of 1985, Candace Lightner had parted ways with Mothers Against Drunk Driving for having some disagreements, but in 1995,she had worked for a lobbying firm in Washington D.C., on behalf of the American Beverage Institute, where she helped contribute to establishing the new blood alcohol count.